"Aina": television "mirror"
of life of Kazakhstan
In January of 1998 Internews Kazakhstan began
production of TV magazine ‘Aina’.
In ‘Aina’ we want to reflect the present of
Kazakhstan, its life, concerns and hopes of ordinary citizens of
Kazakhstan. In Kazakh, ‘Aina’ means ‘Mirror’. One of the main tasks
of this TV project is to tell sincerely and without prejudices how
citizens of Kazakhstan live today, what they are concerned about and
what they are happy about.
In the beginning ‘Aina’ aired once a month and
included 4-5 video stories on the first stage of production.
Duration of each story was 3-5 minutes. At the present time the
television program "Aina" airs twice a month and consists of 3
extended stories. In the future we are planning to issue "Àina" once
‘Aina’ is unique due to the fact that the television
magazine is produced in Kazakh and Russian. Thus, an interesting
program product, which was able to assist independent television
stations in solving problems of conformity with requirements of the
Law ‘On languages’, was created. Moreover, we believe that this TV
stations will be able to attract more TV viewers, which is important
for programming rating, and consequently, for potential advertisers.
Today the program ‘Aina’ is distributed on free of charge basis
among 14 non-government stations of the RK, and this number is being
The TV magazine ‘Aina’ includes documentaries and
feature stories on topics, which affect and concern all citizens of
Kazakhstan. Creative team of “Internews Kazakhstan” actively works
with regional non-government TV stations in its work on TV magazine
‘Aina’. ‘Aina’ is not just a mirror of life in Kazakhstan, but also
a reflection of work of independent TV stations. Selection of video
stories for ‘Aina’ is made on the basis of scenario scripts sent by
journalists. We want Kazakhstani TV viewers to watch interesting
programs of high quality.
Implementation of ‘Aina’ project allows non-state
stations of Kazakhstan to increase broadcasting percentage in state
language, familiarize citizens of Kazakhstan with creative work of
TV stations and also helps to increase professional level of
Creative team “Internews Kazakhstan”, which works on
the television magazine “Aina”, is looking forward to your
Editor of ‘Aina’ is
Editor in Kazakh - Talgat
Technical director - Galymzhan
To receive additional information or send your
feedback on ‘Aina’, please contact us at the following e-mail